None of us are unaware of the excellence of the Magento platform. This platform has much to offer, and it’s developing to new heights with time.
There is no doubt why Magento is the most popular open-source platform for eCommerce businesses today.
250,000 merchant sites and 28% of the total mobile apps have trusted Magento. Magento is downloaded around 5,000 times every day.
This article focuses on why to build a Magento mobile app over a website.
So, if you also want to prefer Magento development over any other open-source eCommerce platform, then you might have these two questions.
Is it going to be a mobile app or a website? Do you know the intricacies? Are you confused about why you should choose to develop a Magento mobile app or website?
No worries, our Magento experts have some deep intricacies to explain to you and help you decide firmly.
Let’s proceed.
10 Reasons to Go With the Mobile Ecommerce Platform Over Magento Websites
There are several benefits of Magento Mobile Apps for your business. A few include Better Personalization, Push Notifications, and Offline Work. Instant Results. But, which one of them is right for your business? Read on to find out.
1. Better Personalization
You can build a Magento mobile app, and add the level of personalization you want through functions and features.
The personalization features offered by Magento are extremely flexible and customizable. Some features require customization, however. Some of them can be enabled for free, but you need to understand how they work to take full advantage of them.
Artificial intelligence opens up endless possibilities for personalization. With AI technology, you can learn from past experiences and adapt better to future cases. These features use deep learning and natural language processing to recognize patterns, improving the personalization experience.
2. Ability to Work Offline
One of the best benefits of using Magento mobile apps is working offline without an internet connection. In contrast to mobile websites, which require a constant internet connection to complete transactions, mobile apps offer basic content and functionality offline. These features make Magento mobile apps more desirable than mobile websites.
Users can continue shopping in the background without worrying about slow speeds. Magento mobile apps can work offline with any device, including smartphones, tablets, and notebooks.
3. Interactive Engagement
Whether we talk about websites or apps, user interaction is the key to success. Mobile apps are undoubtedly more interactive than websites.
There are features like customer support calls, chatbots, and in-app chats. You can make your application attractive and interactive to get your desired actions much easier through an app than a website. Mobile apps encourage user engagement in a better way compared to websites. This helps boost brand awareness, and it takes less time to develop a strong customer base.
4. Productivity Improvements
If you are interested in maximizing your business’s mobile presence, there are several ways to improve your sales and productivity. Mobile applications can help you drive more traffic and generate more revenue. It may take a lot of time and SEO effort to rank a Magento website and attract huge traffic, but it’s not so with mobile eCommerce platforms.
The first advantage of using Magento 2 apps is that they are significantly faster than websites. Mobile apps like those developed by Magento 2 store data on local storage, reducing loading time. On the other hand, a website must fetch data from the server. This means the website will load faster, depending on your internet connection.
5. Instant Results
A mobile app allows users to shop directly from their phones without the hassle of switching between platforms. The mobile experience is very important for your business as smartphone usage continues to rise. With this in mind, staying up-to-date with the latest trends is important. Magento 2 mobile app can connect with your webshop to sync real-time information, making your mobile app a highly effective sales tool.
6. Premium Features
One of the most important advantages of trusting the Magento app builder is the ability to customize the app’s design. Whether it’s a simple or advanced application, there’s an option to make the app compatible with multiple platforms and devices. Regardless of the device or platform, a mobile app created with Magento will work seamlessly.
Besides the built-in shopping cart, various premium features are available to enhance the user experience. These include advanced business intelligence that helps understand customer behavior, feature-rich add-ons, payment gateway integration, and impeccable design.
7. Push Notifications
Sending notifications can help in terms of brand awareness and conversions. Magento apps are much better than Magento websites in this case. Most importantly, you can target all devices.
When setting up push notifications, make sure that they serve a purpose. Your notifications should be designed to help users discover, learn, or accomplish a task. Without a strong call to action, they’re pointless. You can add several sorts of push notifications using the Magento app builder.
8. Security Options
Your website will likely be hacked if hackers have the correct credentials. In comparison to websites, there are a lot more security options that you can add to your Magento mobile apps. These may include encryption, tokenization, and access control. You can use iOKit to pentest your app, which is a great tool for determining which security features are ineffective. You can use this tool to determine the type of encryption your app uses and API key chain and access control.
9. Design Freedom
It’s important to consider mobile users’ demands before designing a mobile version of your website. Research shows that 54% of e-commerce transactions occur on a mobile device in 2021. However, only 12% of mobile users consider shopping on the web convenient, and 84% report that they faced problems using their phones to make a purchase. If the experience is bad enough for a mobile user, 40% will move on to a competitor.
With Magento apps, you have design freedom, and the convenience level is much greater than Magento websites.
10. Better Conversions
If you want to improve the conversion rate of your business, you should use the Magento Mobile Apps. These applications help convert your visitors into customers since they provide a personalized shopping experience. With them, your customers can customize their experience with real-time suggestions and notifications. For instance, if a customer searches for a particular product on your website, the app will suggest a similar product for the user. Using our eCommerce app builder you can create custom mobile apps that can offer better conversions.
Conclusion
In general, Magento Mobile apps are designed for all devices. That means you’ll be targeting a bigger customer base. Also, your users will be able to interact, even if they’re not connected to the internet. So, if you are planning to develop a mobile eCommerce platform, get in touch with us. We are a leading Magento mobile app development company.
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